say no to nattering
yeah, you’re doing it wrong. your site sucks. and your branding? I don’t even want to talk about it. but hey – pay me, and I’ll talk about it all you want.
Tag Archives: marketing
QR codes: caveat non venditor 2012 edition
Last year, daily deal sites like Groupon were in the cross-hairs. This year, it’s the QR code. When “experts” start telling me some marketing tactic isn’t cutting it, I listen. But I also think about their claim just like it was a product I was thinking about buying. I’m still a customer for the QR code. for the experts, no sale.
it’s not rocket science, right?
social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!
if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get it.
better than real time? meet the intention web
remember when you learned about today’s news tonight or tomorrow? now news is showing up on the web and search results as soon as it happens. what’s next? meet the intention web.
double take: sharing and social media
the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being social?
foursquare.com: how soon is now?
strange and wonderful things happened this past friday night. I indulged in a rare upscale treat. I qualified for a meaningless award. and I saw evidence that the future of marketing as I envision it is coming to pass.
can sales and marketing be facebook friends?
customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to respond?
great article from small business trends: 7 ways to own your google 10
Your Google 10 is the top ten results that appear when someone does a Google search for your name. How do you go about ensuring you own all ten spots? Surprisingly, it’s not that hard. Here are some of the sites and profiles you’ll want to grab and pay attention to. via smallbiztrends.com
facebook users: a bit older, and on the move
what do the changing demographics mean for facebook users? for the growing number of businesses and organizations seeking to use the service to communicate with those users? read on…
and the walls came down: leveraging social media & affinity
the case for stirring some personality into your (or your organization’s) social media recipe