firefox, set my extensions free
firefox alpha users are first to feel the pain from stepped up policing of firefox extensions. it’ll affect everyone soon. here’s a fix.
Category Archives: marketing
don’t let sponsored content leave you singing the blues
do sponsored content native advertising, work? yes, if they’re done right. marketers must take care to avoid situations where the audience feels deceived.
attribution: if you didn’t write it, cite it
poor attribution creates uncertainty. uncertainty results in delay and (sometimes) flawed choices based on imperfect information. stand for clarity.
make shared content more effective with better intros
make sure that if someone wants to share your stuff, you give them the tools to do it right. it’s well worth the few extra seconds needed to give sharers a powerful message to promote your content effectively.
promote pertinent posts by tagging twitter people pix
don’t miss your chance to engage alumni donors
are you leveraging every contact to help engage alumni donors? don’t pass up any opportunities to encourage and measure interaction!
“is inbound marketing profitable?” wrong question!
hubspot, poster child for inbound marketing , doesn’t confine itself to inbound tactics. critics call that proof that the strategy is flawed. here’s why they’re wrong.
lights! camera! call to action!
when can you move from informational to transactional on an inbound marketing-optimized webpage? where do you put your call to action?
use hashtags to turbocharge your social sharing links
hubspot makes it easy to add social sharing links to emails, blog posts and webpages so readers can pass your content on to their peeps. make your sharable content work even harder with an easy tweak that will get your message in front of even more of the people you most want to reach – add hashtags to your sharing links.
levelup makes it an uphill battle
boost b2c email effectiveness. make it easy for email recipients to do what you want. the easier it is, the more of them will do it.