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Category Archives: marketing

firefox, set my extensions free

unblock firefox extensions

firefox alpha users are first to feel the pain from stepped up policing of firefox extensions. it’ll affect everyone soon. here’s a fix.

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Tags: compatibility, firefox, firefox add-ons | 2 Comments |

don’t let sponsored content leave you singing the blues

do sponsored content native advertising, work? yes, if they’re done right. marketers must take care to avoid situations where the audience feels deceived.

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Tags: content marketing, native advetising, online reviews, sponsored content | Leave a comment |

attribution: if you didn’t write it, cite it

clear authorship is critical for shared contaent

poor attribution creates uncertainty. uncertainty results in delay and (sometimes) flawed choices based on imperfect information. stand for clarity.

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Tags: attribution, link sharing, shared content | Leave a comment |

make shared content more effective with better intros

content_sharing_golden_snitch

make sure that if someone wants to share your stuff, you give them the tools to do it right. it’s well worth the few extra seconds needed to give sharers a powerful message to promote your content effectively.

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Tags: inbound marketing, social sharing | Leave a comment |

promote pertinent posts by tagging twitter people pix

twitter_image_tagging_to target

twitter image tagging offers another way to target specific users with pertinent content

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Tags: image tagging, influencer marketing | Leave a comment |

don’t miss your chance to engage alumni donors

are you leveraging every contact to help engage alumni donors? don’t pass up any opportunities to encourage and measure interaction!

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Tags: advancement, email marketing, higher ed, school fundraising | Leave a comment |

“is inbound marketing profitable?” wrong question!

hubspot sales pit

hubspot, poster child for inbound marketing , doesn’t confine itself to inbound tactics. critics call that proof that the strategy is flawed. here’s why they’re wrong.

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Tags: b2b marketing, HubSpot, inbound marketing, marketing and sales | Leave a comment |

lights! camera! call to action!

inbound marketing and conversion

when can you move from informational to transactional on an inbound marketing-optimized webpage? where do you put your call to action?

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Tags: call to action, CTA, inbound marketing | 1 Comment |

use hashtags to turbocharge your social sharing links

hashtags turbocharge social sharing

hubspot makes it easy to add social sharing links to emails, blog posts and webpages so readers can pass your content on to their peeps. make your sharable content work even harder with an easy tweak that will get your message in front of even more of the people you most want to reach – add hashtags to your sharing links.

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Tags: Hashtag, hashtags, HubSpot, marketing reach, social sharing, social sharing links, twitter | 1 Comment |

levelup makes it an uphill battle

boost email effectiveness with links

boost b2c email effectiveness. make it easy for email recipients to do what you want. the easier it is, the more of them will do it.

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Tags: b2c, email marketing, email optimization | Leave a comment |

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