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Tag Archives: inbound marketing

make shared content more effective with better intros

content_sharing_golden_snitch

make sure that if someone wants to share your stuff, you give them the tools to do it right. it’s well worth the few extra seconds needed to give sharers a powerful message to promote your content effectively.

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Tags: inbound marketing, social sharing | Leave a comment |

“is inbound marketing profitable?” wrong question!

hubspot sales pit

hubspot, poster child for inbound marketing , doesn’t confine itself to inbound tactics. critics call that proof that the strategy is flawed. here’s why they’re wrong.

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Tags: b2b marketing, HubSpot, inbound marketing, marketing and sales | Leave a comment |

lights! camera! call to action!

inbound marketing and conversion

when can you move from informational to transactional on an inbound marketing-optimized webpage? where do you put your call to action?

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Tags: call to action, CTA, inbound marketing | 1 Comment |

where oh where are my (unsubscribed) customers

hubspot_global_optout_better

hubspot could be keeping your customers from getting important messages. here some tweaks to reduce the number of customers who unsubscribe by accident.

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Tags: CRM, customer relationship management, email marketing, HubSpot, inbound marketing | Leave a comment |

make your linkedin company pages more conversational

linkedin company pages updated fall 2012

linkedin wants to keep users on the site longer with content and engagement opportunities. the goal is reflected in new features on linkedin company pages. here’s how you can help your organization benefit by improving your organization’s presence on the site.

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Tags: inbound marketing, linkedin, linkedin company pages, linkedin tips | Leave a comment |

how do you solve a problem like maria

shape content strategy the von trapp way

the hills are alive with content strategy lessons. do _you_ solve your problems like maria?

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Tags: content marketing, content strategy, inbound marketing, innovation, sound of music | Leave a comment |

hubspot upgrades: look out sliced bread

hubspot 3 announcement

hubspot announced a major upgrade to its core product line this week, and it looks amazing.

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Tags: email marketing, HubSpot, inbound marketing, integrated marketing | Leave a comment |

cleanup in aisle 5 – shopping comes to facebook

you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are anymore.

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Tags: discounts, Facebook, fan pages, inbound marketing, retailing | Leave a comment |

social marketing: apples to apples

the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term objectives?

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Tags: direct sales, inbound marketing, sales, selling | 2 Comments |

all your oranges in one basket?

thoughts on the best use of inbound marketing

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Tags: blogging, inbound marketing, online marketing | 2 Comments |

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