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Tag Archives: sales

it’s not rocket science, right?

social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!

if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get it.

read on...

Tags: marketing, Marketing and Advertising, sales, social media, social media consulting, social media marketing, working with social media clients | Leave a comment |

social marketing: apples to apples

the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term objectives?

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Tags: direct sales, inbound marketing, sales, selling | 2 Comments |

can sales and marketing be facebook friends?

customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to respond?

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Tags: marketing, purchase cycle, relationship selling, sales, web 2.0 | Leave a comment |

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