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Tag Archives: social media

ready or not, part two: linkedin user profiles update a big win

new linked user profiles push to all users Dec 2012

updates to linkedin user profiles were announced in september. the waiting ended as linkedin pushed user profile updates to all users. improved recemmendations and media integration lead the list of positive changes.

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Tags: linkedin, social media, social networking, using linkedin for job search | Leave a comment |

traditional media ads still preferred by consumers…or are they?

is traditional media advertising still preferred?

a recent study seems to show consumers prefer traditional media advertisements, but the results are based on a flawed survey.

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Tags: adobe, advertising, advertising preferences, edelman, social media, surveys, traditional media | 1 Comment |

google+ endorsements in your ads? here’s how

make your google+ ads more effective with social extensions. ads will be annotated with plus ones they receive

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Tags: adwords, google adwords, social extensions, social marketing, social media, social media marketing | Leave a comment |

it’s not rocket science, right?

social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!

if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get it.

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Tags: marketing, Marketing and Advertising, sales, social media, social media consulting, social media marketing, working with social media clients | Leave a comment |

a linkedin tip that will probably leave you frustrated and certainly take more than 60 sec

there’s some good advice out there on how to use social media tools, and there’s some that leave you shaking your head. herein some corrective surgery on a linkedin tip I read today.

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Tags: Cold calling, job search, linkedin, linkedin tips, networking, social media | 1 Comment |

do I know you? degrees of linkedin-ness

twitter is not inherently credible, but it enables interaction that leads to credibility. a conversation does not confer good faith by its existence. it is the first step toward a relationship. linkedin, on the other hand, presumes relationships between connections. the linkedin connection does (or should) confer good faith from the moment the invitation is accepted.

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Tags: Add new tag, linkedin, LinkedIn Open Networker, networking, Online Communities, social media, Social network, social networking | 7 Comments |

linkedin meets nip/tuck

since last fall, linkedin has introduced several changes to how users see and work with the site. I go through the changes and explain why they matter.

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Tags: Add new tag, Business, linkedin, networking, social media, Social network, usability | 2 Comments |

why I love web 2.0 – google places edition

google saves the day with places directory, a google labs app that uses geo location and user recommendations to create a great user experience. and in this case, delicious!

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Tags: droid, droid apps, google places, places directory, social media, user recommendations | Leave a comment |

great article from small business trends: 7 ways to own your google 10

Your Google 10 is the top ten results that appear when someone does a Google search for your name. How do you go about ensuring you own all ten spots? Surprisingly, it’s not that hard. Here are some of the sites and profiles you’ll want to grab and pay attention to. via smallbiztrends.com

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Tags: google, marketing, nonprofit, seo, small business, smb, social media | 1 Comment |

and the walls came down: leveraging social media & affinity

the case for stirring some personality into your (or your organization’s) social media recipe

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Tags: affinity marketing, blogging, Facebook, marketing, social media, twitter for business | Leave a comment |

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