social marketing: apples to apples
the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term objectives?
Category Archives: marketing
twitter knows where you were last night.
twitter goes official with an opt-in feature that allows geotagging of messages. no changes on twitter.com yet, but developers are already telling people where you are…awesome!
double take: sharing and social media
the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being social?
foursquare.com: how soon is now?
strange and wonderful things happened this past friday night. I indulged in a rare upscale treat. I qualified for a meaningless award. and I saw evidence that the future of marketing as I envision it is coming to pass.
how the web should work (and did in this case)
I love seeing live music. but now I find that I’m just not getting out the way I used to. that changed a bit in the last few weeks, thanks to social media.
can sales and marketing be facebook friends?
customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to respond?
great article from small business trends: 7 ways to own your google 10
Your Google 10 is the top ten results that appear when someone does a Google search for your name. How do you go about ensuring you own all ten spots? Surprisingly, it’s not that hard. Here are some of the sites and profiles you’ll want to grab and pay attention to. via smallbiztrends.com
facebook users: a bit older, and on the move
what do the changing demographics mean for facebook users? for the growing number of businesses and organizations seeking to use the service to communicate with those users? read on…
all your oranges in one basket?
thoughts on the best use of inbound marketing
and the walls came down: leveraging social media & affinity
the case for stirring some personality into your (or your organization’s) social media recipe
