improved rapportive “links in” linkedin
rapportive has ups the ante with added functionality. closer integration with linkedin makes the service even more valuable for average business user.
Category Archives: marketing
getting to know you(r friends) part 2
last week, social crm plugin rapportive got some competition. gist announced that it was bringing its dashboard functionality to my gmail inbox and beloved droid. is this the end for rapportive?
damned if you do (the facebook dilemma)
I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and consumers.
it’s not rocket science, right?
social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!
if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get it.
improved rapportive is an essential gmail plug-in
rapportive, a plug-in for gmail, provides background information from the social web about people with whom you correspond. new updates bring the product closer to being an essential tool for many gmail users.
facebook privacy, 2010 style
one of my first posts on the qualified yes was on using facebook privacy settings to prevent public humiliation – or maybe just an awkward conversation. big changes have come to facebbok, and I have been remiss on keeping my readers up to date. here’s a post to correct that.
Facebook Killing ‘Become A Fan,’ Embracing ‘Like’ (via ClickZ)
According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial appeal.
everyone’s a local (somewhere)
the buzz keeps getting louder. web 2.0 is not only making the world a smaller place – it is making it easier to find out about and interact with people and businesses in your own backyard. here’s some of the smart phone applications that are making it happen.
cleanup in aisle 5 – shopping comes to facebook
you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are anymore.
better than real time? meet the intention web
remember when you learned about today’s news tonight or tomorrow? now news is showing up on the web and search results as soon as it happens. what’s next? meet the intention web.
