google+ endorsements in your ads? here’s how
make your google+ ads more effective with social extensions. ads will be annotated with plus ones they receive
Category Archives: marketing
dynamic pricing is watching your wallet
some e-retailers are playing with identity-based pricing. dynamic pricing against competitors has been going on for a while, but now it’s what _you_ do that could cost you.
green(er) grass and high tides: the art of the upsell
exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it.
May I Approach? Lawyers Getting Their Facebook On
hubspot upgrades: look out sliced bread
hubspot announced a major upgrade to its core product line this week, and it looks amazing.
something borrowed, something blue
social media is based on shared content. sometimes the definition of sharing can get a little vague, especially regarding attribution
QR codes: caveat non venditor 2012 edition
Last year, daily deal sites like Groupon were in the cross-hairs. This year, it’s the QR code. When “experts” start telling me some marketing tactic isn’t cutting it, I listen. But I also think about their claim just like it was a product I was thinking about buying. I’m still a customer for the QR code. for the experts, no sale.
daily deal sites: caveat non venditor
seems like there’s a new daily deal site every minute recently. but are these super deals working for businesses that run them? spoiler alert: I say hell yes.
customize twitter feed for facebook pages
more and more businesses are creating facebook pages to engage with their customers (and yeah, to sell stuff too). businesses and organizations then face the challenge of populating that page with a regular stream of new content. one option? “cross-pollinate” twitter. if the business and/or its employees have a twitter presence, that content can flow
I like root beer and I don’t care who knows it
I was going through my buzz feed a few months ago and came across an angry rant about targeted advertising from kent newsome. kent states: I fricking hate targeted ads (actually I hate all ads, but I have to pick my battles). I wish that every business that thinks it needs to track my comings and
