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Tag Archives: eMusic

green(er) grass and high tides: the art of the upsell

upselling to subscribed members: greener grass image

exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it.

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Tags: discounts, eMusic, incremental purchase, subscription model | Leave a comment |

you say fiasco I say…whatever

eMusic raised their rates and I’m not outraged. What the hell is wrong with me?

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Tags: community manager, crooked still, domino's pizza, eMusic, sufjan | Leave a comment |

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