no, you won’t be seeing pinstripe legal firms running facebook contests anytime soon, but other legal eagles are starting to dip a toe in the water and go where the fish are (okay, no more shark jokes). legal marketing is not as freewheeling as pizza or tampon advertising, but other regulated industries like financial services are working within the rules to build community and business on facebook. smart firms like sokolove are hiring even smarter marketing folks who know digital inside and out.
over on allfacebook.com, michael evans offers a lot of the same ol same ol for attorneys looking to get on the facebook bus: it’s more than like counts, conversation not broadcast, etc. one interesting point is his results from advertising, esp given facebook’s relatively lower costs:
Evans also noted that like businesses, attorneys should offer something of value to their Facebook fans — something to keep them coming back. He offered the example of some kind of contest or aligning with a cause that people believe in. Evans also wrote about the power of Facebook ads. He detailed that he tried both Facebook ads and Google AdWords, and got better value from the former. Attorneys should be smart about ads that will connect with their targeted demographic and entice people to join the cause.
originally posted on inapro.posterous|http://inapropos.posterous.com
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Interesting that lawyers are looking at FB to advertise their services. Facebook having monopoly over the internet will soon become a reality. Facebook does a really good job of tailoring the ads you see based on your profile information which is why businesses might get more quality hits.
thanks for the feedback. I think the goal for lawyers and other providers of professional services is not to use facebook or other social channels for advertising, per se, but rather to give prospective clients a sense of personality and convey expertise. I did note that the article was targeted at personal injury-type firms, which have traditionally pushed the boundaries of what’s appropriate! 🙂