attribution: if you didn’t write it, cite it
poor attribution creates uncertainty. uncertainty results in delay and (sometimes) flawed choices based on imperfect information. stand for clarity.
Category Archives: inbound marketing
inbound marketing-related
make shared content more effective with better intros
make sure that if someone wants to share your stuff, you give them the tools to do it right. it’s well worth the few extra seconds needed to give sharers a powerful message to promote your content effectively.
“is inbound marketing profitable?” wrong question!
hubspot, poster child for inbound marketing , doesn’t confine itself to inbound tactics. critics call that proof that the strategy is flawed. here’s why they’re wrong.
lights! camera! call to action!
when can you move from informational to transactional on an inbound marketing-optimized webpage? where do you put your call to action?
use hashtags to turbocharge your social sharing links
hubspot makes it easy to add social sharing links to emails, blog posts and webpages so readers can pass your content on to their peeps. make your sharable content work even harder with an easy tweak that will get your message in front of even more of the people you most want to reach – add hashtags to your sharing links.
where oh where are my (unsubscribed) customers
hubspot could be keeping your customers from getting important messages. here some tweaks to reduce the number of customers who unsubscribe by accident.
where does pinterest fit in the sales cycle?
where does pinterest fit in the sales cycle? pinterest is a hawker, not a closer or crm device. an article I read this week casts doubt on the value of pinterest as a tool for retailers. I think they are looking through the wrong end of the funnel.
thinglink lets you embed links in images
embedding links in youtube videos boosts engagement and clicks. will the same thing happen with thinglink’s links in images?
wonkavision? external annotation is golden ticket for youtube marketers
in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product.
can myspace make it back in the charts?
myspace was an early leader in social media but has fallen on hard times lately. will the planned relaunch help myspace recapture its old glory?