social coherence: a non-profit success story
a great article this week about the lupus foundation of america and its success in using social media as a fundraising platform. but is “show me the money” the only question nonprofits should be asking?
Category Archives: marketing
twitter as a prospecting tool?
broad-based is key if you want to make social media a lead generation system. blog. facebook. youtube. twitter. they all feed each other.
‘not sexy enough’ – criteria for social media success?
mad men be damned. fans aren’t just for the rock stars and supermodels of the business world. great ideas still have the power to drive great brands and to make good brands great (with the fan base to match!)
wouldn’t you like to be my neighbor too?
mr. rogers said it long ago, and it’s still true. it’s a beautiful day in the neighborhood.
you say fiasco I say…whatever
eMusic raised their rates and I’m not outraged. What the hell is wrong with me?
where outbound meets inbound
A study released by ExactTarget today examines the growing interest among email marketers in integrating campaigns with social media. Rick Burnes at Hubspot explains in a blog post how marketers can achieve this integration by focusing on delivering valuable content.
