google+ endorsements in your ads? here’s how
make your google+ ads more effective with social extensions. ads will be annotated with plus ones they receive
Category Archives: inbound marketing
inbound marketing-related
May I Approach? Lawyers Getting Their Facebook On
hubspot upgrades: look out sliced bread
hubspot announced a major upgrade to its core product line this week, and it looks amazing.
something borrowed, something blue
social media is based on shared content. sometimes the definition of sharing can get a little vague, especially regarding attribution
QR codes: caveat non venditor 2012 edition
Last year, daily deal sites like Groupon were in the cross-hairs. This year, it’s the QR code. When “experts” start telling me some marketing tactic isn’t cutting it, I listen. But I also think about their claim just like it was a product I was thinking about buying. I’m still a customer for the QR code. for the experts, no sale.
customize twitter feed for facebook pages
more and more businesses are creating facebook pages to engage with their customers (and yeah, to sell stuff too). businesses and organizations then face the challenge of populating that page with a regular stream of new content. one option? “cross-pollinate” twitter. if the business and/or its employees have a twitter presence, that content can flow
damned if you do (the facebook dilemma)
I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and consumers.
improved rapportive is an essential gmail plug-in
rapportive, a plug-in for gmail, provides background information from the social web about people with whom you correspond. new updates bring the product closer to being an essential tool for many gmail users.
Facebook Killing ‘Become A Fan,’ Embracing ‘Like’ (via ClickZ)
According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial appeal.
everyone’s a local (somewhere)
the buzz keeps getting louder. web 2.0 is not only making the world a smaller place – it is making it easier to find out about and interact with people and businesses in your own backyard. here’s some of the smart phone applications that are making it happen.
