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Category Archives: marketing

marketing-related in general

firefox, set my extensions free

unblock firefox extensions

firefox alpha users are first to feel the pain from stepped up policing of firefox extensions. it’ll affect everyone soon. here’s a fix.

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Tags: compatibility, firefox, firefox add-ons | 2 Comments |

don’t let sponsored content leave you singing the blues

do sponsored content native advertising, work? yes, if they’re done right. marketers must take care to avoid situations where the audience feels deceived.

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Tags: content marketing, native advetising, online reviews, sponsored content | Leave a comment |

promote pertinent posts by tagging twitter people pix

twitter_image_tagging_to target

twitter image tagging offers another way to target specific users with pertinent content

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Tags: image tagging, influencer marketing | Leave a comment |

say no to nattering

negativity starts fights but dosn't win wars

yeah, you’re doing it wrong. your site sucks. and your branding? I don’t even want to talk about it. but hey – pay me, and I’ll talk about it all you want.

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Tags: marketing, marketing consulting, negative marketing | Leave a comment |

wonkavision? external annotation is golden ticket for youtube marketers

wonkavision: external annotation on youtube

in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product.

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Tags: annotation, annotations, video marketing, youtube | 1 Comment |

traditional media ads still preferred by consumers…or are they?

is traditional media advertising still preferred?

a recent study seems to show consumers prefer traditional media advertisements, but the results are based on a flawed survey.

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Tags: adobe, advertising, advertising preferences, edelman, social media, surveys, traditional media | 1 Comment |

google+ endorsements in your ads? here’s how

make your google+ ads more effective with social extensions. ads will be annotated with plus ones they receive

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Tags: adwords, google adwords, social extensions, social marketing, social media, social media marketing | Leave a comment |

dynamic pricing is watching your wallet

some e-retailers are playing with identity-based pricing. dynamic pricing against competitors has been going on for a while, but now it’s what _you_ do that could cost you.

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Tags: dynamic pricing, e-commerce, identity-based pricing, online privacy, pricing, Promotion (marketing) | 2 Comments |

green(er) grass and high tides: the art of the upsell

upselling to subscribed members: greener grass image

exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it.

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Tags: discounts, eMusic, incremental purchase, subscription model | Leave a comment |

QR codes: caveat non venditor 2012 edition

Last year, daily deal sites like Groupon were in the cross-hairs. This year, it’s the QR code. When “experts” start telling me some marketing tactic isn’t cutting it, I listen. But I also think about their claim just like it was a product I was thinking about buying. I’m still a customer for the QR code. for the experts, no sale.

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Tags: marketing, QR code, QR small business, small business, SMB marketing | 2 Comments |

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