firefox, set my extensions free
firefox alpha users are first to feel the pain from stepped up policing of firefox extensions. it’ll affect everyone soon. here’s a fix.
Category Archives: marketing
marketing-related in general
don’t let sponsored content leave you singing the blues
do sponsored content native advertising, work? yes, if they’re done right. marketers must take care to avoid situations where the audience feels deceived.
promote pertinent posts by tagging twitter people pix
say no to nattering
yeah, you’re doing it wrong. your site sucks. and your branding? I don’t even want to talk about it. but hey – pay me, and I’ll talk about it all you want.
wonkavision? external annotation is golden ticket for youtube marketers
in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product.
traditional media ads still preferred by consumers…or are they?
a recent study seems to show consumers prefer traditional media advertisements, but the results are based on a flawed survey.
google+ endorsements in your ads? here’s how
make your google+ ads more effective with social extensions. ads will be annotated with plus ones they receive
dynamic pricing is watching your wallet
some e-retailers are playing with identity-based pricing. dynamic pricing against competitors has been going on for a while, but now it’s what _you_ do that could cost you.
green(er) grass and high tides: the art of the upsell
exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it.
QR codes: caveat non venditor 2012 edition
Last year, daily deal sites like Groupon were in the cross-hairs. This year, it’s the QR code. When “experts” start telling me some marketing tactic isn’t cutting it, I listen. But I also think about their claim just like it was a product I was thinking about buying. I’m still a customer for the QR code. for the experts, no sale.