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Category Archives: email marketing

mktg email-related

don’t miss your chance to engage alumni donors

are you leveraging every contact to help engage alumni donors? don’t pass up any opportunities to encourage and measure interaction!

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Tags: advancement, email marketing, higher ed, school fundraising | Leave a comment |

levelup makes it an uphill battle

boost email effectiveness with links

boost b2c email effectiveness. make it easy for email recipients to do what you want. the easier it is, the more of them will do it.

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Tags: b2c, email marketing, email optimization | Leave a comment |

where oh where are my (unsubscribed) customers

hubspot_global_optout_better

hubspot could be keeping your customers from getting important messages. here some tweaks to reduce the number of customers who unsubscribe by accident.

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Tags: CRM, customer relationship management, email marketing, HubSpot, inbound marketing | Leave a comment |

counting on hubspot to reach customers? read this now.

is hubspot blocking cutomer communications

many of your customers are not receiving important communications if you are using hubspot for customer relationship management (crm)

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Tags: email marketing, HubSpot, marketing communications, opting out | 1 Comment |

green(er) grass and high tides: the art of the upsell

upselling to subscribed members: greener grass image

exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it.

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Tags: discounts, eMusic, incremental purchase, subscription model | Leave a comment |

improved rapportive “links in” linkedin

rapportive has ups the ante with added functionality. closer integration with linkedin makes the service even more valuable for average business user.

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Tags: gmail, linkedin, rapportive, social crm, Social network | 4 Comments |

getting to know you(r friends) part 2

last week, social crm plugin rapportive got some competition. gist announced that it was bringing its dashboard functionality to my gmail inbox and beloved droid. is this the end for rapportive?

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Tags: Contacts, Gist, gmail, rapportive, social crm, social graph | 7 Comments |

improved rapportive is an essential gmail plug-in

rapportive, a plug-in for gmail, provides background information from the social web about people with whom you correspond. new updates bring the product closer to being an essential tool for many gmail users.

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Tags: contact management, gmail, gmail addons, social crm, social graph, Social network | 5 Comments |

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