don’t miss your chance to engage alumni donors
are you leveraging every contact to help engage alumni donors? don’t pass up any opportunities to encourage and measure interaction!
Category Archives: email marketing
mktg email-related
levelup makes it an uphill battle
boost b2c email effectiveness. make it easy for email recipients to do what you want. the easier it is, the more of them will do it.
where oh where are my (unsubscribed) customers
hubspot could be keeping your customers from getting important messages. here some tweaks to reduce the number of customers who unsubscribe by accident.
counting on hubspot to reach customers? read this now.
many of your customers are not receiving important communications if you are using hubspot for customer relationship management (crm)
green(er) grass and high tides: the art of the upsell
exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it.
improved rapportive “links in” linkedin
rapportive has ups the ante with added functionality. closer integration with linkedin makes the service even more valuable for average business user.
getting to know you(r friends) part 2
last week, social crm plugin rapportive got some competition. gist announced that it was bringing its dashboard functionality to my gmail inbox and beloved droid. is this the end for rapportive?
improved rapportive is an essential gmail plug-in
rapportive, a plug-in for gmail, provides background information from the social web about people with whom you correspond. new updates bring the product closer to being an essential tool for many gmail users.