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Category Archives: how to

facebook newsfeed changes: impact on posting strategy

changes to facebook formatting affect posting strategy

pertinent imagery is a great way to engage people with your content, and the changes to facebook’s newsfeed do not do anything to change that. however, small businesses and/or those for whom facebook drives less revenue can save time by not having to create custom posts for the channel.

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Tags: cross-posting, Facebook, posting links to facebook, posting strategy | Leave a comment |

what’s in your cloud?

find files in the cloud

if you have multiple cloud accounts and have problems remembering exactly where you saved that video clip for a project or the backup for your blog, cloudkafe is a good option for managing cloud storage organization – with an important caveat.

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Tags: cloud storage, cloudkafe, free cloud storage, jolicloud, jolidrive, online archive, online file storage | 2 Comments |

how do you solve a problem like maria

shape content strategy the von trapp way

the hills are alive with content strategy lessons. do _you_ solve your problems like maria?

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Tags: content marketing, content strategy, inbound marketing, innovation, sound of music | Leave a comment |

where does pinterest fit in the sales cycle?

pinterest and the sales funnel

where does pinterest fit in the sales cycle? pinterest is a hawker, not a closer or crm device. an article I read this week casts doubt on the value of pinterest as a tool for retailers. I think they are looking through the wrong end of the funnel.

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Tags: pinterest, pinterest marketing, retail marketing | Leave a comment |

thinglink lets you embed links in images

embedding links in youtube videos boosts engagement and clicks. will the same thing happen with thinglink’s links in images?

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Tags: annotation, embedded links, online shopping | Leave a comment |

ready or not, part one: twitter user profiles update for all

new linked user profiles push to all users Dec 2012

a lot of twitter users had already switched over. however, as of this week, the new twitter user profiles became the default for everyone. what does it mean for the average user?

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Tags: twitter, updated twitter profiles | Leave a comment |

ready or not, part two: linkedin user profiles update a big win

new linked user profiles push to all users Dec 2012

updates to linkedin user profiles were announced in september. the waiting ended as linkedin pushed user profile updates to all users. improved recemmendations and media integration lead the list of positive changes.

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Tags: linkedin, social media, social networking, using linkedin for job search | Leave a comment |

death by a thousand notifications

stop excessive facebook notifications image 2

I know you feel my pain. you want to feel good for your friend(s) – heck, you were moved enough to make a comment. but you’ve got stuff to do, and the honeymoon glow wears off quickly.

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Tags: Facebook, facebook notifications | 2 Comments |

wonkavision? external annotation is golden ticket for youtube marketers

wonkavision: external annotation on youtube

in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product.

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Tags: annotation, annotations, video marketing, youtube | 1 Comment |

twicca: best twitter client on android gets better

twicca, a twitter client for android, is the best twitter client I’ve used. after a long awaited update, it now supports multiple users.

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Tags: twicca, twitter, twitter android multiple accounts, twitter client for android, twitter for business, twitter multiple account | Leave a comment |

lately

  • moribund no more
  • at the reunion
  • Zoom Video Settings for Teachers
  • don’t lose sight of the card
  • dermatology

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