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Category Archives: how to [blogging]

tip and tricks for bloggers

don’t let sponsored content leave you singing the blues

do sponsored content native advertising, work? yes, if they’re done right. marketers must take care to avoid situations where the audience feels deceived.

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Tags: content marketing, native advetising, online reviews, sponsored content | Leave a comment |

attribution: if you didn’t write it, cite it

clear authorship is critical for shared contaent

poor attribution creates uncertainty. uncertainty results in delay and (sometimes) flawed choices based on imperfect information. stand for clarity.

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Tags: attribution, link sharing, shared content | Leave a comment |

why search optimization matters (save the baby)

on-page search optimization is as valuable as ever, even as definitions and strategies for off-page seo are in flux

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Tags: nonprofit, search optimization, seo | Leave a comment |

say no to nattering

negativity starts fights but dosn't win wars

yeah, you’re doing it wrong. your site sucks. and your branding? I don’t even want to talk about it. but hey – pay me, and I’ll talk about it all you want.

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Tags: marketing, marketing consulting, negative marketing | Leave a comment |

how do you solve a problem like maria

shape content strategy the von trapp way

the hills are alive with content strategy lessons. do _you_ solve your problems like maria?

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Tags: content marketing, content strategy, inbound marketing, innovation, sound of music | Leave a comment |

thinglink lets you embed links in images

embedding links in youtube videos boosts engagement and clicks. will the same thing happen with thinglink’s links in images?

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Tags: annotation, embedded links, online shopping | Leave a comment |

ch-ch-changes* (toward authorial transparency on posterous)

I will no longer re-blog whole posts on my posterous site. it obscures authorship and transparency

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Tags: attribution, link juice, posterous, social sharing, transparency | 2 Comments |

something borrowed, something blue

social media is based on shared content. sometimes the definition of sharing can get a little vague, especially regarding attribution

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Tags: attribution, Content, content strategy, HubSpot, marketingprofs, plagiarism | 8 Comments |

on navigating blogs

if you have a blog, it generally offers to organize your timeless prose into categories that you define. there is the implication that unless you have a specific post in one or more categories, no one who reads it will know what the hell it’s about. it’s not like there’s some cadre of obsessive librarians

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feeding the (content) beast

great content? essential.
creating said content? challenging.
herein some tips on making it a little easier. it all starts with google reader…

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Tags: blogging, blogging tips, content creation, feedburner, google labs, google reader, rss, twitterfeed | 2 Comments |

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