counting on hubspot to reach customers? read this now.
many of your customers are not receiving important communications if you are using hubspot for customer relationship management (crm)
Author Archives: btrandolph
who’s zooming you on linkedin
why search optimization matters (save the baby)
on-page search optimization is as valuable as ever, even as definitions and strategies for off-page seo are in flux
say no to nattering
yeah, you’re doing it wrong. your site sucks. and your branding? I don’t even want to talk about it. but hey – pay me, and I’ll talk about it all you want.
linkedin suggested endorsements – judge me for who I am
linkedin suggested endorsements go beyond the skills you claim to have. how to handle rogue endorsements from well-meaning connections on linkedin?
make your linkedin company pages more conversational
linkedin wants to keep users on the site longer with content and engagement opportunities. the goal is reflected in new features on linkedin company pages. here’s how you can help your organization benefit by improving your organization’s presence on the site.
help your inside connection help you on linkedin
I’ve written before about the power of linkedin introduction requests. I realized in review that I failed to address sticking points for your connection.
better gmail, 2013 edition
lots of updates to gmail of late, including a tabbed inbox option. here’s an even better way to manage your inbox using otherinbox and gmail labs features.
linkedin premium account features for less
if you are an active linkedin user, you have probably experienced frustration at the limitations of a basic account. linkedin offers an array of premium accounts, but you may be able to get the access you need at a discount with a “secret” plan. read on for details on the personal plus plan and how to sign up.
facebook newsfeed changes: impact on posting strategy
pertinent imagery is a great way to engage people with your content, and the changes to facebook’s newsfeed do not do anything to change that. however, small businesses and/or those for whom facebook drives less revenue can save time by not having to create custom posts for the channel.