a blog post on the wall street journal site alerted me to the first ripples of what I believe will be a perfect commerce wave. the december post describes a retail promotion exclusively for facebook users. I saw nothing else about it in the mainstream press and a google search turns up no mention of feedback on results, and nothing on the limited’s facebook page now about this or other promotions.
nonetheless, I think this is something we will see a lot more of in the future. I posted about foursquare’s power to influence consumer behavior based on location. michael brito offers screen shots of an actual retail promotion on foursquare‘s iphone app (I have not seen anything similar on the droid equivalent). and in another recent post, I described how google’s places directory literally took me someplace I’d never been before.
the limited’s facebook promotion marks a departure from this because it was tied to engagement rather than convenience. the retailer was rewarding facebook users for becoming fans. by allowing fans to forward the promotion to other facebook friends who were not fans of the page, they gained access to more eyeballs and the likelihood that these users would also fan the page. I will be watching closely for news about the promotion’s performance and for others in a similar vein.
oops, didn’t want to leave out props to resource interactive, whose off the wall technology powered the promotion.
four hoursemen? nirvana? meh? share your thoughts!
