don’t miss your chance to engage alumni donors
are you leveraging every contact to help engage alumni donors? don’t pass up any opportunities to encourage and measure interaction!
Category Archives: nonprofit marketing
why search optimization matters (save the baby)
on-page search optimization is as valuable as ever, even as definitions and strategies for off-page seo are in flux
thinglink lets you embed links in images
embedding links in youtube videos boosts engagement and clicks. will the same thing happen with thinglink’s links in images?
wonkavision? external annotation is golden ticket for youtube marketers
in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product.
hubspot upgrades: look out sliced bread
hubspot announced a major upgrade to its core product line this week, and it looks amazing.
social coherence: a non-profit success story
a great article this week about the lupus foundation of america and its success in using social media as a fundraising platform. but is “show me the money” the only question nonprofits should be asking?
‘not sexy enough’ – criteria for social media success?
mad men be damned. fans aren’t just for the rock stars and supermodels of the business world. great ideas still have the power to drive great brands and to make good brands great (with the fan base to match!)