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Tag Archives: fan pages

Facebook Killing ‘Become A Fan,’ Embracing ‘Like’ (via ClickZ)

According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial appeal.

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Tags: advertising, Facebook, facebook advertising, facebook for business, facebook pages, fan pages | 1 Comment |

cleanup in aisle 5 – shopping comes to facebook

you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are anymore.

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Tags: discounts, Facebook, fan pages, inbound marketing, retailing | Leave a comment |

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