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Category Archives: facebook

facebook social media strategy implications

field guide to linkedin announcements

about linkedin announcements - town crier image

linkedin announcements are a tool for group managers. use them wisely since members can turn them off. plus some other tips from marketingprofs.

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customize twitter feed for facebook pages

more and more businesses are creating facebook pages to engage with their customers (and yeah, to sell stuff too). businesses and organizations then face the challenge of populating that page with a regular stream of new content. one option? “cross-pollinate” twitter. if the business and/or its employees have a twitter presence, that content can flow

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damned if you do (the facebook dilemma)

I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and consumers.

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Tags: collaborative filtering, Facebook, instant personalization, online privacy | Leave a comment |

facebook privacy, 2010 style

one of my first posts on the qualified yes was on using facebook privacy settings to prevent public humiliation – or maybe just an awkward conversation. big changes have come to facebbok, and I have been remiss on keeping my readers up to date. here’s a post to correct that.

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Tags: Facebook, facebook privacy, online privacy, personal data, privacy settings, social media marketing | 6 Comments |

Facebook Killing ‘Become A Fan,’ Embracing ‘Like’ (via ClickZ)

According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial appeal.

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Tags: advertising, Facebook, facebook advertising, facebook for business, facebook pages, fan pages | 1 Comment |

facebook doth protest too much

facebook has its reasons for encouraging users to share personal information. in fact, it makes sense for many people. however, a new popup is just one of the tactics the company is using to persuade users that cross the line from disingenuous to deceptive.

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Tags: Facebook, facebook friend list, facebook search, friend list, online privacy, privacy, privacy settings, visibility on facebook | 2 Comments |

guilt by association? keeping your facebook friend list private

facebook’s privacy setting changes: my series on what they mean for users. this one is about hiding your friend list.

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Tags: Facebook, facebook friend list, facebook search, friend list, online privacy, privacy, privacy settings, visibility on facebook | 3 Comments |

selective status updates: facebook privacy

the privacy setting changes facebook was talking about have come to pass. first in a series of posts on the good, the bad and the ugly.

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Tags: Facebook, facebook search, online privacy, privacy, privacy settings, visibility on facebook | Leave a comment |

it’s privacy day at facebook (via mashable)

today mashable reports that the promised “pushed” privacy efforts are underway. that is to say, rather than waiting for users to go set their own privacy levels, the site is basically putting the options in front of users, offering recommendations, etc.

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Tags: Facebook, online privacy, privacy, privacy settings | 2 Comments |

facebook ceo announcement on privacy 12.01.09

facebook acknowledges that basing privacy policy on shared networks is no longer adequate for its user and plans to (1) revamp its current settings; and (2) actively work with users to help them get the right settings for their needs.

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Tags: Facebook, online privacy, privacy, privacy settings | 2 Comments |

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