linkedin is making clear it wants to keep members on the site longer by providing useful content and more engagement opportunities. the goal is reflected in new features on linkedin company pages. here’s how you can help your organization benefit by improving your organization’s presence on the site.
don’t be a wallflower
below is what (most) linkedin company pages looked like early last fall. a tiny picture, some space for a description. of course there’s not a lot of followers – why would anyone care enough to follow?
in september, linked announced a major revision to company pages: available to a few at first, then more throughout the fall. the announcement hailed new ways that companies could assert their brand and provide content that linkedin users wanted about news, job openings, and so on:
showcase your content on linkedin
the past few weeks have brought some tweaks to company pages. the ability to create status updates “as” the page was enhanced with capacity to go beyond text and links:
here’s an example of a pdf file, but imagine all the content living on your site that you could make also make available on linkedin for the convenience of users. ideally, of course, the content shared here would be designed to draw qualified visitors to your site for more information.
you can also highlight featured groups on your company page, a nice way to build “credibility by association.”
how is your company leveraging the new linkedin company pages? share in the comments!
